How & Why To Use A Press Release Service

How & Why To Use A Press Release Service

Article Source https://www.thehoth.com

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Press releases can be extremely useful if you use them correctly.

In today’s article, we’re going to break down exactly how and why you should be using press releases.

We’ll show you:

1. How to get hundreds of awesome, white hat DA20-90+ links
2. Why these are the best links to start off a site and can help prevent Penguin penalties
3. How to make your clients happy right off the bat (even when SEO takes time to work)

Let’s get into it!

What is a Press Release?

A press release is an article to be “released” to the press. It usually covers an event such as the launch of a new business, a new feature, or something newsworthy that’s happening.

After the press release is written, you can syndicate it to news organizations so that they can either publish it as is or create a new story around it.

This results in your brand, news, and website getting covered (with links!) on hundreds of high quality real news sites.

What kinds of links do you get when you submit a press release?

The links you get from publishing a press release are fantastic. They are from high quality real news sites, often with Moz Domain Authority of 20-90+ (very powerful).

Here’s some screenshots from a recent press release we ran:

FOX Press Release Example

 

CBS Press Release Example

 

ABC Press Release Example

 

As you can see, you can get some very high domain authority links back to your website.

With this kind of distribution through major new channels like the Associated Press, Lexis Nexis, and more, you’ll get hundreds of these high quality links on real, powerful news sites like the above.

What are these links good for?

These links can be used for a few things:

Base Links

Every site needs some links to start, and these links will give you awesome diversity from real sites. This happens naturally in the real world – a business is started, a press release gets seeded to major news publications, they pick it up and the website starts getting links.

That’s exactly what we’re doing here. The press release will give your site an authority boost and high quality credits in Google’s eyes.

Diversity Links To Keep Your Site Safe

One of the biggest reasons that SEO’s worry about rankings is because of previous penalties. One of the major penalties that websites experience today are Penguin penalties from having too many links with direct anchor text.

Many SEOs talk about how you should have 30% this anchor, 30% that etc. Instead, a better idea is to have 99% of your anchor text natural as in a naked URL or a brand anchor, like this:

http://www.thehoth.com (naked) or The HOTH

Press releases are the perfect way to get hundreds of these natural anchor text links and diversify your portfolio.

That way, when you go to build other links like high domain authority links or guest post links, you won’t have to keep track of your anchor text as much.

How can you use a press release?

There are a few different scenarios that you may want to use a press release for:

1. Diversity links
Like I mentioned above, Press Releases will give you great diversity in your links and help prevent penguin penalties.

2. A great report to give to your clients
Clients love these reports because they look great. Your clients will have their name in hundreds of well respected publication and news channel affiliates like ABC, NBC, FOX and more.

3. Online Reputation Management
Many press releases tend to rank well, especially right away. These are great for ORM since there are hundreds of high authority websites with your target brand / name on them.

4. Ranking the press releases
Some people use press releases as property to rank (just like ORM, but for non-reputation management type of niches).

Recommendations For Ordering Press Releases

Here are our recommendations for how to order your press release:

1. Every site should have at least 1 press release

We recommend using a press release a part of a websites foundational links, or links that start a website.

2. Order with only naked or brand anchors

In order to avoid Penguin penalties, we recommend only using naked anchors or brand anchors.

3. Include a link to an authority site or a 2nd property

Press releases can include up to 3 links. We encourage linking to a non-competing authority site or another property you have (a Youtube video, a Facebook page, etc).

Click here to get started on your press release >>

Conclusion

That’s just about it for Press Releases. If you have any questions, leave them in the comments!

P.S. Have you signed up for a HOTH account yet? You can get access to SEMRush data for free, plus manage all your link building in one place. Click here to sign up (free).

source http://www.marketerspantry.com/featured/how-why-to-use-a-press-release-service/

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source http://www.marketerspantry.com/featured/vidrankxpress-review-and-huge-bonus/

Three Proven Traffic Tactics that Work Well in Niche Marketing

Three Proven Traffic Tactics that Work Well in Niche Marketing

There are tactics and techniques that work particularly well in a small niche. A small niche tends to have a smaller audience that’s better connected, with just a few marketers with large sites or lists. There’s also often less information to go around, which makes unique opinions and techniques much more valuable.

Here are three proven tactics for bringing traffic to a website in a small market.

=> Ask Your Readers to Promote Your Product

In small niches, people are much more likely to know other people who share similar interests. People interested in fishing know others who are interested in fishing; people interested in smoothie recipes also know other people who like smoothies, and so on.

One powerful tactic, then, is to ask your audience to promote your product for you. If you have a great product that’s really helped people out, many of them will be more than happy to do this.

If you’re promoting to a non-technical audience, make sure to make your instructions on how to do it as simple as possible. Walk them step-by-step through the process of setting up an affiliate link.

Some systems are much more simple to set up, and are better for one-sale affiliates than others. For example, ClickBank requires a complete registration process and four sales from different payment sources before an affiliate can get paid, which isn’t optimal for a non-marketing audience. On the other hand, systems that use PayPal to split affiliate commissions may be perfect for splitting commissions with a non-marketing audience.

=> Guest Blogging

Guest blogging is both easier and more effective in a small market.

In larger markets, prominent bloggers get approached a lot by guest bloggers. Unless you know them personally, you have a good chance of just being tuned out.

In a smaller market, however, prominent bloggers are much more receptive. They’re often very happy to connect with up-and-coming marketers.

All you need to do is establish a bit of reputation for yourself by blogging for a few weeks before approaching an existing blogger.

Approach them with a list of potential topics you could write about. Make sure to spell out exactly what they get from the deal: a different perspective for their audience and a day off of writing content.

=> Article Marketing and SEO

In many larger markets, article marketing has been done so often by affiliates and marketers that it’s nearly impossible to get ranked.

In smaller markets, however, often times you’ll still be using low-competition keywords that aren’t actively being targeted by other marketers.

Take advantage of this edge. It’s low-hanging fruit traffic every niche marketer can make use of.

These are three techniques that are especially effective in niche markets. You can build a profitable business using even just one of these techniques.

source http://www.marketerspantry.com/featured/three-proven-traffic-tactics-that-work-well-in-niche-marketing/

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